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EVENTS

TARGUSinfo, Cole & Weber United to give tips on increasing lead conversions at IAB Leadership Forum

VIENNA, VA., March 12, 2007 – It doesn’t matter how many leads you generate; what matters now is what you’re doing to improve lead quality so more sales can be converted.

That’s the premise behind a joint appearance for TARGUSinfo and Cole & Weber United on Wednesday, March 14, in Chicago at “2007 IAB Leadership Forum – Performance Marketing,” a one-day conference on best practices for online marketing. Two executives from TARGUSinfo, the leading provider of On-Demand DataSM services, and one from advertising agency Cole & Weber United, will join a panel called “Five Proven Tactics to Increase Your Lead Quality” to explore the multifaceted subject.

The panel will detail five steps that attendees can apply to drive results in their own businesses. Two sessions will include specific examples of how a major advertising agency has employed these tactics to increase its clients’ profits.

WHAT:
  • “Five Proven Tactics to Increase Your Lead Quality,” a panel at the IAB Leadership Forum.
WHO:
  • Dave Behn, Director of Performance Marketing Group, Cole & Weber United
  • Paul McLenaghan, Director of Market Development, Interactive Market division, TARGUSinfo
  • David Wengel, General Manager, Interactive Markets division, TARGUSinfo.
WHEN:
  • Wednesday, March 14, 2007 from 11:45 a.m. to 12:30 p.m. and from 2:30 to 3:15 p.m.
WHERE:
  • Marriott Chicago Downtown Magnificent Mile, 540 North Michigan Ave., Chicago, Scottsdale Room.
About TARGUSinfo

TARGUSinfo is the leading provider of On-Demand DataSM services for online lead generators and other consumer-facing businesses. Its unique identification, verification and location services enable Web-based marketers, retailers, call center operators, telecommunication providers and others to dramatically increase the quality of their services and the effectiveness of their marketing. A privately held company, TARGUSinfo is headquartered in Vienna, Va. For more information, visit www.TARGUSinfo.com.

About Cole & Weber United

Cole & Weber United is a full-service marketing agency known for creating innovative campaigns that go beyond traditional advertising to solve business problems. Since its founding in 1931, the agency has established a reputation for producing insightful, creatively disruptive, award-winning work. Seattle-based Cole & Weber United is a member of WPP’s Voluntarily United Group of Creative Agencies, a global network of communications entrepreneurs.